منابع مشابه
Telling it like it is
Following a year of public engagement activities associated with the Royal Institution Christmas Lectures, Alison Woollard explains why scientists need to communicate with the public.
متن کاملTelling it like it is
With the amazing successes that have been reported over the past 10 years, it is easy for researchers in therapeutic ultrasound to be seduced by the appeal of biological and clinical studies but understanding the biology alone is insufficient. All good science requires repeatability, and developing a successful therapy is no different. It is imperative from both a scientific and a commercial pe...
متن کاملTelling It like It Is: Digi Journeys
A culture of change is needed to deliver education that will provide learners with the appropriate knowledge and skills to effectively function as global citizens. New opportunities for learning are constantly being created through the emergence of new technologies and through new ways of using the Web. In order to prepare citizens for the 21 century, educators need to understand the shifts in ...
متن کاملACR Presidential Address Consumer Research: Telling It Like It Is by Jacob Jacoby
It was just last week that Cincinnati won the World Series. Among other things, this reminded me of the story about the three umpires who were standing around discussing how they determined whether the pitcher's throw was a ball or a strike. The first umpire said: "Some is balls and some is strikes, and I calls 'em the way they is." The second, perhaps a bit wiser for having had an introductory...
متن کاملStory telling: is it really research?
In this paper I will suggest ways in which you may consider a story as a legitimate research product. I view the story as interpreted work communicated through writing as the research product. 'Doing' interpretive research is not an easy option in research. In this paper I will focus upon some of the complexities in creating an acceptable and accessible research product. I will cover five inter...
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ژورنال
عنوان ژورنال: The Gerontologist
سال: 1998
ISSN: 0016-9013,1758-5341
DOI: 10.1093/geront/38.4.510